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Parliamentary Registry

Social Media / Outdoor Application
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Project Brief

THE STORY

Many individuals in Bermuda were unaware of the registration and election process; Similarly, many were unfamiliar with the new location of the Parliamentary Registry as well. Election differentiation along with the eligible criteria of voters was of grave concern to the client. Consequently, Gino Group created a marketing mix that would segment and communicate relevant information to the appropriate eligible voter groups.

 

GINO GROUP'S ACTION

After evaluating that the news format for Bermuda had not been upgraded in over 20 years we decided to reinvent how it was presented by applying a "Good Morning America” treatment and feel using live views of Bermuda’s natural scenery as the backdrop for the half hour special. We also took to the streets with pole banner ads in new high traffic areas and 

placed plasma screen televisions in front of captive audiences at the Department of Motor Vehicles and the shopping mall.

METHOD 

Website Development 

Innovative Creative 

Integrated Advertising (Broadcast, Online, Print, Outdoor) 

Brand Development and Marketing Strategy 

Graphic Design (Print and 3D Television) 

Media Planning and Buying 

Personal Styling and Image 

 

 

 

THE OUTCOME 

Increased voter awareness along with the amount of

individuals registered with the Parliamentary Registry 

taking the numbers from 20,000 IN 2008 to 35,000 IN 2012.

We have increased international visibility through the 

introduction of all web and social media presence. www.elections.gov.bm