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THE STORY
Jaricco Dance Company, to enhance its appeal, needed visual branding that would assist them in marketing themselves as a global commodity. The company required innovative promotional ideas, branded accessories and target market identification.
GINO GROUP ACTION
Using existing photographs and video footage from past dance concerts, we composed a high impact commercial using an already existing logo, and turned it into 3D graphic form to create the look and feel of an established dance company. We organized and managed fundraisers on Jaricco’s behalf luring government departments and private corporations to invest into the company’s brand. Branded flags were designed and manufactured, and unique dance performances were done guerrilla style to advertise show dates and social media handles.
METHOD
Fund Raising Coordination
Graphic Services
Event Filming
Celebrity Personality Coordination
THE OUTCOME
Over $20,000.00 was raised to assist with production costs. Additionally, enhanced advertising
material that is now used for global fundraising resulted, and there was an increase in brand
image.
