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THE STORY
The Bermuda’s arts and culture programme, though evident, needed to be more invigorating. The people of Bermuda, the pulse of the cultural community, were not being broadcast to the rest of the country in a thorough and effective manner. If Bermuda’s talent was to gain the exposure and excitement that it deserved, then the grassroots cultural events happening around the country needed to be given a fresh new promotional vehicle.
GINO GROUP’s ACTION
With such a broad array of cultural influences to choose from, it was evident from the start that clarity, detail, and warmth were key elements to retain in the depiction of Bermuda’s mosaic of expression. In light of this, we chose to film and record grassroots cultural events in High Definition technology. This, we determined, would give us the most ability to create engaging, dynamic content to share with the global community and to allow us to collaborate transcontinentally with countries like South Africa during the South African Fashion Week of
March 2013.
METHOD
Program Brand Creation
High Definition Filming
State Of The Art Graphics Package
Script Writing Services For Host
Contemporary Editing Treatment
Campaign Account Management
Location Scouting
Host Styling
THE OUTCOME
Professional, ad worthy programming served two purposes: First, the Bermudian arts and culture scene is now depicted in a way that reflects the authentic passions of the country and its people; Second, all entities involved - television and radio stations, commercial product and service providers now recognize a significant increase in both revenue and international profile.
